Developed a digital-first campaign rooted in the viral ASMR trend in which we produced a total of 28 "snackable" assets that used bright, captivating visuals and detailed audio to evoke the popular trend as a way to relate with our campaign's target. The content was designed to run for a year and touched on relevant subjects, like season and holidays, to further drive content relevancy on social. Content was also developed in both English and Spanish in order to increase audience and target reach.